The first step to understanding branding is to recognize that it’s less about creating logos and slogans, and more about having a precise impact on the audience you want to influence. It starts with a raw examination of the product or [...]

Let’s face it: people get into the voiceover business to get paid. Anything less is the pursuit of a hobby. If you’re looking to get paid, this article is for you. We’re going to share some hard-earned practical tips on what [...]

UNDERSTAND WHAT SHAPES YOUR CAREERAdvertising, branding and marketing are realities that the average voice actor doesn’t come to terms with until well after they’ve committed to a career. Most people choose a career in voice acting because they enjoy creating character [...]

With the exception of specialized vocal effects that push the dynamic range of the microphone, the mic is not the voice actor’s instrument. The voice actor’s instrument is the voice, mind, body, soul, and talent. While we appreciate the well-known and [...]

Voice actors rarely get the prep time that traditional actors get before auditioning for a play, film, or even an on-camera commercial. Plus, the voice actor is rarely trained in the kind of prep skills that are a regular part of [...]

When you talk about breaking into voice acting, you may as well be talking about becoming a perpetual motion machine. Anyone who is truly succeeding in voice acting is doing so by continually breaking new ground.  It’s not like joining a [...]